This is going to be a special one, folks. XUL is coming to hang at The Whale and they’re bringing a Whale Exclusive IPA that we are stoked for y’all to try.
We are pretty jazzed about this event because we have been really loving XUL and the beers they’ve been putting out over in Knoxville.
First, you need to pronounce it right… it’s pronounced with a Z. Zul.
It might make you think of something you heard from a classic ’80s movie or a ’90s computer game. Urban Dictionary defines it as “bad in a cool kind of way” or “cool in a baaaad kinda way.”
To them, it’s all of that and more.
Xül Beer Company brews craft, experiential and easy-drinking beers in Knoxville.
The brewery started when co-founders Bentley Blackshear and Brad West met in late 2018 at a festival. They got to work on the company and the name in 2019 before opening their doors in Oct. 2020. A large part of their process in creating the company was finding a name to represent themselves and draw people in to ask questions. This is why they landed on the name Xül Beer Company.
They brew a variety of craft beers, including sours, stouts, lagers, pilsners, ciders, and IPAs. They design some of their beers to be a specialty drink that you sit down to experience. But some of their other beers are more recreational to drink along with friends.
“The core theory of what we do around our beer here is that we want to make something that is incredibly attractive, aggressive, or sexy on Instagram or whatever is going to draw you in and be like, ‘I have to drive across town and taste this, this sounds crazy,’” Blackshear said.
“And then after and beyond that, we want to have some really great drinkable options that once you’re in our taproom and you’re enjoying the environment and the aesthetic that we’ve created there if you don’t want to nerd out on beer and you want to enjoy hanging out with your friends, we’ve got those … drinkable beers.”
For more happenings at The Whale, visit our events page.