Phase Three Tap Takeover :: WNC Benefit Beer
5:00 PM - 10:00 PM | West Asheville, NC
Thursday, December 5, 2024
We’ve got some special kegs from Phase Three including their WNC Benefit Beer, Sweet Appalachia.
A love letter back to the East Coast – Sweet Appalachia was brewed to support the community of western North Carolina in the wake of the devastating Hurricane Helene.
A portion of proceeds from double dry-hopped hazy double IPA will go directly to local nonprofit Beloved Asheville. Enjoy notes of bright pineapple and juicy ripe guava in every sip of the 8% hazy banger dedicated to a great cause.
About Phase Three:
Phase one Shaun, Evan, and Brittany all started working with each other at a restaurant and brewery in Schaumburg, Illinois. Shaun and Brittany would later get married and have two beautiful children together, Avery and Kaden. Shaun and Evan became best friends, so much so that Evan was the best man at his wedding. While at the restaurant and brewery, Shaun started making some pretty exciting beers and was able to get a good name for himself for it. Brittany, who has a graphic design degree, was designing one-off labels for him. And Evan was busy managing the restaurant and brewery and helping to coordinate beer release events that we’re gaining traction. Things were getting pretty exciting.
phase two Shaun eventually moved on to a new brewery down in Villa Park and helped get their beer program built up from the ground. Brittany continued designing labels for the beer there and shortly after opening, Evan came on board to be the general manager. After a couple of years the three of them decided it was time to do something on their own.
phase three They reached out to a brewery up in Lake Zurich, Illinois, which had some room for them to start contract brewing. The brewery was able to help them out and offered them two tanks to use once every three weeks. Fast-forward about nine months later when Shaun, Evan, and Brittany had a full team of people helping brew, package, and distribute beer. They also worked out a deal to purchase all of the equipment and take over the lease and start operations in Lake Zurich on their own. Phase Three Brewing is a culmination of everything the three have learned in the industry, collectively and thoughtfully put together. Growing from those two tanks to now having more than 12 tanks, the ride has been scary and stressful, but most importantly, extremely fun and satisfying for them to watch it turn into what it is today.
Come out and try something new for a good cause! For more happenings at The Whale West Asheville, check out our event page.
